Beauty Master Class Series with Christy Coleman |

CLIENT:: BEAUTYCOUNTER

ROLE:: Co-Creative Director | Line Producer | DP | Post-Production Director & Editor

Beautycounter’s creative direction was to create a makeup master class tutorial series to educate and inspire their consumers with an experienced and unique application of makeup taught by Christy Coleman, the owner and creator of Beautycounter. The videos were filmed and cut to feel unscripted and raw, giving the viewer an genuine and personable experience while learning new techniques. All visuals were created in long form, 60 sec, and 15 sec cut downs for all social media platforms. 

With my business partner, we developed the creative concept and saw the whole project through production to final deliverables; Executed the creative pitch and production books. I worked as a executive producer in all pre-production aspects including, the budget, locations, talent, hair, styling, cameras and lighting. On set, I was head DP filming while directing all camera and lighting crew. In post production I approved all transcripts editing, and finalized all cuts. coloring, sound and title animation.