PURA || Anthropologie

CLIENT:: PURA | Anthropologie

ROLE:: Art Director | Director of Photography | Producer | Post Production

PURA partnered with Anthropologie with the release of new scents for their smart fragrance diffuser. For the launch they wanted to visually merge the brands to be cohesive in style and aesthetic, but still stay true to their brands. With my production team we executed a photo and motion campaign that reached a great medium of both client’s aesthetic and finesse.

As an art director & director of photography, we developed and delivered a visual experience of motion and sound as a representation of the new aromas through clean modern imagery, that is relevant to both companies. This also elevated PURA’s overall value and aesthetic visually so they could continue with this vision and create interest to more clients.

I worked as an Art Director executing the creative concept and pitch; established full production design, lighting, photography and video.