ROSIE’S WORKSHOP
CREATIVE DIRECTOR - HEAD OF SALES
As the creative director of Rosie’s Workshop, I played multiple roles helping them with photo/video campaigns, designing their website, and helping revamp their brand presence from Pittsburgh and NY.
Beyond being a creative director, I worked on the sales floor in their flagship store in Pittsburgh working as the head of sales.
Creative Design ::
I worked closely with the marketing team to create a new vision of who Rosie’s is in their instore displays and ad presence.
We then created a new look for Rosie’s and I developed, designed, shot and edited all images for in store, online, and ad magazine prints.
Creative Projects::
Worked closely with the owners and marketing team to create unique campaigns for each season. I designed an exclusive LGBTQ+ candle campaign that all proceeds went to a local LGBTQ+ center in our community.
We designed unique scents for an exclusive PRIDE line and all candles were hand marbled and hand poured.
Photo Campaigns/Website::
Worked with the owners, marketing team and produced, designed and executed all visuals in photo/video and did coding for website design and delivery.
Social Media::
Worked with the marketing director and designed a new look for Rosie’s social media. Photographed and filmed the social media campaigns which gave them a higher quality of their brand and products.
